Reinvent The Classic!
In the skilled hands of a professional baker, even the most traditional creations can be transformed into something extraordinary. For more than a hundred years, Debic has supported these creative hands with products that deliver consistent excellence. Now, we invite you to join us in reinventing a timeless classic.
Reinvent The Classic takes everything you love about the traditional Swiss roll and elevates it for today’s customers. More than just a recipe, it is a versatile concept that transforms a familiar favourite into a product ready for your own creative twist. Showcase your signature style while unlocking new menu possibilities that go beyond festive seasons.
Why rely on festive-only demand when you can reinvent the classic?
With batch preparation options and a two-day shelf life, this approach balances practicality with strong visual appeal. It ensures your operations run seamlessly while meeting the evolving tastes of today’s consumers.
Reinvent the timeless classics and let Debic support your creativity every step of the way.
Simplicity is the key to Reinvent The Classic. Using techniques you already master, it combines a light biscuit with whipped cream fillings that can be adapted to any theme, season or occasion. From everyday favourites to premium creations for special moments, it opens up endless possibilities to showcase your craftsmanship.
The perfect foundation
Exceptional creations begin with a perfectly prepared biscuit. We present five fundamental recipes for creating the ideal biscuit base in this brochure, each providing different textures and possibilities while maintaining the crucial flexibility needed for flawless rolling. From the traditional roulade sponge to the ultra-soft Japonais variation, you’ll find the recipes and preparation methods on pages 8-13.
All seasons
Every occasion, every customer
Year round eye candy that drives sales.
Stays fresh
Two-day shelf life
Efficient prep, smart timing.
Easy preparation
Easily prepare batches
For efficient time management.
Transform timeless classics into modern creations with multiple product variations:
- Go beyond. Big or small, easy to portion for any occasion
- Individual portions, perfect for your display case and daily sales
- Entremets (layered celebration cakes) and larger formats for special orders and events
- Seasonal specials, limited-time offerings that encourage repeat customers
While other bakeries slow down during quieter periods, yours keeps thriving with this classic to modern concept. From classic elegance to contemporary trends, these eye-catching finishes appeal to a wide range of customer preferences.
- Classic simplicity, light dusting of powdered sugar for elegant, traditional appeal
- Visual impact, upright or angled cuts that showcase the mesmerizing spiral pattern
- Creative signature, our unique touch with piped cream, fresh fruit and chocolate work
- Social sensation, gold finishes or matcha accents that capture attention both online and in-store
- Celebration options, larger formats perfect for special occasions and gatherings
Reinvent The Classic!
Timeless classics to modern remix.
Matcha Flowers
Reinvent The Classic! Ceremonial grade matcha-infused flowers.
Chocolate Fudge Bar
DessertsReinvent The Classic! Decadent dark chocolate fudge bar.
Valencia Swiss roll
DessertsReinvent The Classic! Delightful orange choux sponge roll.
Tatin Swissle
DessertsReinvent The Classic! Golden apple Tatin puff pastry roll.
The perfect foundation for your creations
Debic technical products
Reinventing the classics requires both skill and the right ingredients. Debic’s range of specialized technical butters and creams ensures professional bakers achieve consistent excellence in every aspect of their creations.
The reliable foundation for every filling. Its exceptional stability ensures your rolled creations maintain perfect definition for up to two days. The consistent structure and firmness are ideal for both everyday production and refined finishes. The cream stays where it belongs and prevents soaking into the light biscuit base.
Essential for excellent stability in masking and piping, with high overrun volume and a rich, natural dairy taste that enhances cream characteristics tailored to Asian pastry chefs’ preferences, ideal for filling and reinventing classic creations.
Highly flexible with a higher melting point for better control during lamination, delivering consistently flaky croissants with clean, defined layers and a fragrant finish, reimagining a timeless classic.
Create, freeze, finish, profit
Reinvent The Classic concept requires minimal changes to your current operations. It fits seamlessly into existing production workflows while offering clear business advantages. Using skills you already have, you can create products with broad customer appeal while keeping costs manageable.
Practical advantages
Familiar flavours presented in an appealing rolled format help attract customers across different demographics. Using ingredients you already stock, keeps investment low, while the concept’s adaptability lets you work with your existing recipes and signature combinations. Most importantly, the Reinvent The Classic’s shelf-life of up to two days means less waste and more flexibility in your production planning.
A silicone baking mat (60 x 40 cm) offers valuable benefits for each recipe. Its non-stick surface eliminates the need for baking paper, ensuring you delicate sponge releases perfectly after baking.
- Don't overbake the sponge - this makes it crack when rolled.
- Use warm cake to pre-roll: it's more flexible and less likely to split.
- Sprinkle castor sugar over the freshly baked sponge biscuit and cover with a slightly moistened towel.
- Tighten the roll with the baking paper, using a straight edge or ruler to create the perfect cylindrical shape.
- Allow the rolled sponge cool completely before filling to ensure its structural integrity.
- Consider adding flavour enhancers like vanilla, citrus zest or spices to complement your chosen fillings.
Schedule your production during quieter moments in your operation. Preparing batches in advance and freezing them until needed helps maximise efficiency without compromising quality. This approach turns downtime into productive preparation for busier periods.
Give your creations the attention they deserve with a dedicated display in your shop. Feature different variations at key service points to drive customer engagement. Consider a “Reinvent The Classic of the Week” promotion to encourage repeat visits and spark social media interest.
One of the greatest strengths is its year-round versatility. Adapt your offerings with different flavours and ingredients, from fresh fruit to richer indulgent options. This flexibility helps maintain customer interest throughout the year while allowing you to work with ingredients at their best quality and value.
Reinvent The Classic draws inspiration from classic pastry traditions, refined through professional techniques and modern practices. These foundations ensure a reliable approach that balances craftsmanship with practicality in today’s kitchens.
Get your free brochure now to find five fabulous recipes to master the classic biscuit base, over 10 inspirational recipes, tips and techniques included only in our brochure, and much more!
Download the free brochure
