Win over the next generation of bakery lovers

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Win over the next generation of bakery lovers!

In a world that is constantly changing, the wishes of consumers are also changing, especially among the new generations, such as Generation Z and Millennials. These digital generations value not only what they eat, but also the story behind their food choices and how they are presented. But how do you attract these new generations to your bakery? Here are some tips and tricks to get you started:

1. Respond to the need for convenience

These younger generations, raised with technology and accustomed to instant gratification, expect more than ever for products and services to be fast, accessible, and efficient. They are not only looking for quality products, but also for a quick and easy buying experience. Capitalize on this with ready-made options or curated packages filled with goodies to accommodate their busy lifestyles.

For example, with a traditional picnic basket filled with delicious sandwiches, cakes and pastries. Make sure these packages are ready to take with you for a day out in nature or a picnic in the park. Or put together a DIY kit for decorating cookies. Gift packages are also becoming increasingly popular to give on a birthday, as a thank you, or just for a loved one. In addition, you can also respond to convenience by offering ready-made options, such as sandwiches or coffee and biscuits for on the go.

2. Embrace the growing awareness around food choices

More and more consumers are consciously choosing moments when they want to eat plant-based, whether it concerns health, sustainability or animal welfare. For example, they can choose plant-based one day and meat the next. Respond to this by expanding your range with plant-based options. Use high-quality and sustainable ingredients to ensure taste and quality, so that the vegan creations are not inferior to the rest of the range. This shows that your bakery is open to various food preferences and that you keep up with the growing demand for plant-based options. In addition, you also appeal directly to the lactose-free market.

3. Respond to different eating habits

For Generation Z and Millennials, eating moments are more than just fulfilling their eating needs; They are an important part of their lifestyle. In addition, they no longer stick to the 3 'traditional' eating moments, but eat throughout the day. But how can you, as a baker, respond to these different eating moments? Think, for example, of crackers and granola for breakfast. Or how about savory or sandwiches for lunch? Finally, you could also respond to the snack moment. Think of cookies for on the go or at home, savory snacks such as cheese sticks or delicious sweet treats such as pastries and chocolate.

4. Offer healthy(er) options

Despite seeing food as a moment of enjoyment, these generations are generally also more aware of their health and food choices. Respond to this growing need with nutritious whole grain products and by offering a range of pastries with less added sugar.

5. Communicate craft & craftsmanship

Both generations show a growing appreciation for craft and craftsmanship. They want to know not only what's in their food, but also who makes it and how it's made. By being open and transparent about your ingredients and the production process, you can gain the trust of this generation and increase their appreciation for the craft.
Sharing videos and photos that show the professionals of your bakery in action offers a unique insight into your bakery and strengthens the bond with these customers. Moreover, we are seeing more and more open bakeries, where consumers can see and experience the traditional process with their own eyes.

6. Experiment with online possibilities

Selling your products is no longer just done in the store and through the display case. Online presence is becoming increasingly important, especially for younger generations. You can strengthen your online presence with options for online orders (via the webshop or whatsapp) and by experimenting with social media. Use platforms like Instagram and TikTok to promote your bakery and share your creations with a wide audience. It's the perfect way to showcase your treats and stay in touch with your customers.