Recently, the Debic Premium Bakery Customer Workshop was successfully held at the FrieslandCampina Professional Demo Centre in Shanghai, China. This high‑impact event convened 13 prominent customer brands from 10 major cities across regional markets. Participants included well‑known bakery chains such as Yexiang, ShanBake (Chengdu), G.L.Z (Shanghai), and Sunfullee (Wuhan). Together, these brands represent more than 80 bakery outlets nationwide. 

The workshop attracted a diverse group of attendees representing bakery managers and technical specialists from across the Chinese market. The goal was to deepen their understanding of Debic’s professional dairy solutions while elevating their bakery craftsmanship through technical demonstrations, product application sessions, and innovation‑driven activities.
Participants learned about ingredient handling, laminated dough techniques, finishing methods, and the optimization of Debic products in both traditional and contemporary bakery items. The workshop also encouraged participants to collaborate, exchange knowledge, and gain practical inspiration for their own product lines.

During the hands‑on sessions, participants explored a variety of creative pastry applications using Debic’s professional dairy portfolio. They practiced shaping, piping, glazing, and advanced finishing techniques while preparing a selection of pastries.
The program also included a comprehensive introduction to Debic butter - highlighting its plasticity, stability, and excellent performance for laminated doughs, viennoiserie, and signature bakery items. These demonstrations allowed attendees to directly evaluate product performance while creating bakery items that combined European techniques with local preferences.

Both the European and Chinese bakery markets were discussed, offering participants a deeper understanding of flavour trends, product formats, and evolving consumer expectations. This was paired with strategic insights on how Debic’s dairy solutions can enhance product consistency, flavour quality, and operational efficiency in professional bakery environments.
One of the highlights of the workshop was the live demonstration of Debic Unsalted Butter, where chefs showcased its superior workability in laminated doughs - achieving high, even layers and premium volume in the final products. Attendees had the opportunity to compare results and understand the performance benefits firsthand.

Beyond technical skill‑building, the workshop also fostered collaboration between Debic and leading bakery partners. Participants shared operational insights, product development ideas, and real‑world applications for Debic butter and cream solutions. The training reinforced Debic’s commitment to supporting bakery professionals with reliable, high‑performance ingredients tailored to both artisanal and commercial production.